A Conference Experience Designed to Earn the Launch
- Event
- EOS User Conference
- Client
- EOS
- Industry
- Business coaching and consulting
With a new product launching at their annual User Conference, EOS Worldwide turned to Augeo Experience to make the debut feel at home in a conference their community trusted.
Design one event around two distinct goals without one undermining the other.
A product launch at a community conference can have polarizing agendas. Promotional energy can hollow out a community event. A community-first agenda can just as easily bury a launch.
If the environment is fully EOS, nothing inside feels out of place.
A product launch introduced into a trusted community event only works if the environment earns it first.
That required building an environment where EOS was everywhere first, so a product launch could enter it without disrupting anything attendees had come to expect.
Branding that gave a product launch room to land
001
What was designed
Large-scale branded touchpoints and product activation stations, with dynamic digital signage throughout.
002
How it was approached
Every element served both goals, anchoring attendees in the EOS brand while giving the product launch its own presence.
003
What it achieved
The conference became a branded world where the product launch had dedicated interactive engagement without displacing the event's core purpose.
EOS Worldwide's most ambitious conference became their highest-rated one.
attendees
exhibitors and sponsors
speakers
Experiences that change launches
Launches land best when they feel native to the room they’re entering. That’s the integration we build for.
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