1,000 fleet customers. Zero lines. Real-time insight.
- Event
- Ford Pro
- Client
- Ford
- Industry
- Fleet & commercial vehicles
Ford had two days to reshape how fleet customers saw their brand, giving thousands of people hands-on time with business solutions while making them feel recognized and appreciated.
Connect 1,000+ fleet customers to a newly launched brand across a fast-paced, two-day event.
This was Ford Pro's moment to prove that a bold new brand could change how fleet customers think about their business. Cases had to be made through experience, not just content.
The brand journey couldn't be left to content alone.
That meant keeping attendees moving and engaged while capturing insight Ford could use beyond the event.
McCormick Place and the adjoining Hyatt offered a blank canvas and Augeo Experience built a connected system of touchpoints designed to make the brand accessible, the crowd navigable and every moment purposeful.
A connected event ecosystem built for Ford Pro's brand launch
001
What was designed
A guided arrival experience, staffed check-in kiosks, a mobile app and activations across two venues and two days.
002
How it was approached
Every activation moved the crowd with ease while still recognizing and supporting them at every step.
003
What it achieved
Zero lines for 1,000+ attendees, 98% mobile app adoption and rich customer profiles built from check-in, with leadership connected to the room in real time.
Ford Pro left knowing more about their customers with insights to keep the conversation going.
mobile app adoption rate
registration and check-in lines
registration and check-in lines
Experiences that change fleet thinking
When customers need to feel a brand pivot, the experience has to do the lifting.
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