Quarterbacking one of tech's most aspirational conferences
- Event
- X4 Summit
- Client
- Qualtrics
- Industry
- Experience Management, Technology
Qualtrics had built something the tech industry pays attention to. Creating something bigger than last year required more than a vendor.
Deliver an X4 Summit worthy of the reputation Qualtrics has spent years building.
X4 Summit had become one of the most watched user conferences in tech. That kind of reputation raises the stakes every year and 9,000 attendees arrive expecting it to be matched.
At this level, the only viable operating model is full integration.
We embedded directly into Qualtrics' internal team, aligned on shared goals and operating as one unit across every workstream.
That integration meant every vendor, stakeholder and moving part ran through a single unified operation with the clarity and accountability that only comes from being inside it.
An experience built from the inside out
001
What was designed
Concierge-led registration, headline speaker production, a live concert and a fully activated sponsor expo.
002
How it was approached
Concierge-level service drove every decision, from eliminating registration friction to elevating the expo with custom sponsor deliverables.
003
What it achieved
Michelle Obama and Dwyane Wade took the stage. The Backstreet Boys played to a full house. And not one attendee waited in a registration line.
A new standard for what X4 Summit could be and proof of what a truly embedded partner can deliver.
attendees
Backstreet Boys concert
action-packed days
Experiences that change standards
One of tech's most aspirational conferences runs on production that earns every superlative. That's our lane.
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