Stage setup at the Couchbase Company Kickoff event
Case Study

Launching a global kickoff meant for scale and focus

Event
Company Kickoff
Client
Couchbase
Industry
Software
Summary

At a pivotal moment in its global growth, Couchbase brought 450+ employees from 21 countries together for its Company Kickoff, creating shared focus, execution clarity, and momentum for the work ahead.

Couchbase Company Kickoff

The challenge

450 employees. 21 countries. One shared direction needed.

Couchbase needed to unite cross-functional teams across regions, roles, and time zones, maintaining clarity and momentum during a period of rapid growth and transformation.

Couchbase Company Kickoff CEO BJ Schaknowski on stage during the One Couchbase opening session
Our Strategy

One direction, held through every session

Content, technology and environment, all linked to sustain clarity and shared focus across four days.

Sessions weren't standalone moments. From keynotes to breakouts to recognition, each carried the same thread, providing continuity from start to finish.

Couchbase Company Kickoff team workshop with branded materials around a round table
Couchbase Company Kickoff breakout speaker presenting to seated attendees
The Experience

From distributed teams to one shared experience

001

Couchbase Company Kickoff attendees collaborating on Kalua Messaging worksheets

What was designed

Purpose‑built spaces that supported functional depth while reinforcing company‑wide alignment across sessions, teams and regions.

002

Couchbase Company Kickoff attendees at a recognition dinner under red event lighting

How it was approached

Programming balanced education, recognition, and connection, creating repeated opportunities for teams to engage, learn, and recognize shared momentum throughout the week.

003

Couchbase Company Kickoff team capturing sales play needs on a flip chart

What it achieved

Across four days, teams left with clarity on priorities, confidence in execution, and a stronger sense of shared direction as Couchbase moved into its next phase of growth.

The Result

Global alignment delivered at scale

attendees

countries represented

breakout sessions

Stage setup at the Couchbase Company Kickoff event

Experiences that change alignment

When a global team has to move as one, the kickoff does more than open the year – it lines everyone up for it. Make yours count.

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